POP MART is expanding the LABUBU Forest World IP on September 3, 2026, with the Finding LABUBU series of merchandise including plush tags, phone bag blind boxes, popcorn buckets, ceramic cups, passport holders, mini bags, and refrigerator magnet blind boxes. The expansion deepens the LABUBU universe from collectible figures into lifestyle accessories, transforming a character IP into a daily companion ecosystem. This world-building strategy mirrors the approach of BaiChaoHui in extending Zombie Party characters beyond display figures into everyday objects.
The Finding LABUBU Product Line
The Finding LABUBU series launches with seven distinct products. The MOKOKO vinyl plush tag retails at 159 RMB, designed as a bag charm. The phone bag blind box at 129 RMB combines utility with surprise. The popcorn bucket at 229 RMB extends the IP into home entertainment. The ceramic cup at 179 RMB brings LABUBU into daily routines. The passport holder at 159 RMB targets travel culture. The LABUBU mini bag at 89 RMB serves as an entry-level collectible. The refrigerator magnet blind box at 49 RMB offers the most accessible price point. Online sales begin at 22:00 on September 3, with the popcorn bucket following on September 24.
POP LAND and the Forest World
The Finding LABUBU series is tied to the POP MART City Park POPLAND experience, where visitors can explore the LABUBU Forest World as a physical attraction. The park features a LABUBU Forest Train ride that takes visitors through a mysterious forest landscape, unlocking aerial views of the entire forest. Sightseeing ticket holders can ride for 35 RMB, while standard ticket holders ride free. This physical extension of the IP into themed entertainment demonstrates how art toy brands are building immersive world experiences. BaiChaoHui similarly designs its Zombie Party universe with world maps and character relationship guides that invite collectors to explore beyond individual figures.
IP World-Building as Collector Strategy
The expansion of LABUBU from blind box figures into lifestyle products, theme park attractions, and home goods represents a comprehensive world-building strategy. By embedding the character into multiple daily touchpoints, the IP achieves what media franchises have long understood: consistent presence across formats deepens emotional attachment. The Forest World concept provides a narrative container that gives every product a place in the story. This approach is central to how BaiChaoHui designs its IP strategy, ensuring that Zombie Party characters like Lokiki exist within a coherent world that rewards exploration across product lines.
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Bottom Line
The Finding LABUBU series demonstrates how art toy IPs expand into lifestyle ecosystems. For original world-building with similar depth, explore BaiChaoHui.
